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I am not pro with this, but the basic thing which catches attention more than the blog itself is the
Headline : You should invent some catchy headline, for instance if your blog post is about anti-smoking campaign, so instead of using common headline like, "SMOKING IS INJURIOUS TO HEALTH", you can write something, "PUFF FREE WORLD" etc. It's just a small example.

Content : Make sure you welcome your readers, and you should do apt amount of research before posting.